Brand Story

The story of Wmbh is a journey of female empowerment and aspiration. Founder Annabel was born in a small town in southern France known for its tailoring craftsmanship. Growing up in her grandmother’s workshop, Annabel was deeply inspired by her grandmother, who often said, “True elegance comes from within, and a well-made garment allows women to feel supported and respected in every moment.”

Annabel’s journey, however, was not without challenges. During her university years, a major surgery transformed her perception of her body. Disappointed with the uninspired, uncomfortable lingerie available in the market, she realized that women needed more than just functional underwear. They needed pieces that offered comfort, elegance, and an intimate sense of support for their inner strength.

In 2020, Annabel founded Wmbh in Paris, driven by a vision to redefine comfort and elegance. The brand is built on the belief that lingerie is not just clothing; it is a language of confidence. By combining her grandmother’s traditional craftsmanship with modern technology, Annabel created products that cater to diverse body types and styles, offering a unique blend of care and empowerment for women around the world.

Wmbh quickly rose to prominence. Within just a year of entering the Western market, the brand became a rising star in the fashion industry. Over the past year alone, Wmbh products have been sold in more than 30 countries, with nearly 500,000 pieces purchased. Known for its premium design and exceptional comfort, Wmbh has earned glowing reviews from customers and accolades from major fashion platforms. In 2023, the brand was named “One of the Most Trusted Lingerie Brands for Women Worldwide.”

Today, Wmbh has made its mark across the globe, yet Annabel’s vision remains steadfast. She believes every piece of lingerie is a tribute to women’s strength. Wmbh strives to accompany every woman as she faces life’s journey with confidence, ensuring elegance and self-assurance are inherent rights for all.